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A Family Business

Wilson-Bates (1936)

 

Mr. and Mrs. E.E. White came to Twin Falls and started their business in October 1935.  Mr. White had been involved in the retail selling of Maytag washers since the age of 17, working in Utah, Colorado and Nevada.  While located in Ely, Nevada, Mr. White operated a Maytag retail outlet.  He owned an Oakland automobile with a rack on which he would strap four Maytag washers.  He traveled door to door and became known as the "Maytag Man." The Maytag Company decided to close all stores and become a wholesale company only. The Nevada store was the last to close, at which time, Mr. White went to work for O.G. Bates, a Nevada banker who was co-founder of Wilson-Bates Furniture of Ely.  He agreed to take on the Maytag laundry line only if the young fellow who drove that automobile with washers on the back would come to work for him.
 
It was this association with Mr. Bates that precipitated the couple’s move to Twin Falls, opening a branch location of the Nevada store which the Whites purchased a year later. In the early days of Wilson-Bates, Mrs. White learned to service Maytag motors on her kitchen table and on several occasions the couple made deals for down payments of poultry, cows, fruit or whatever a person had for trade, as money was scarce during the depression.
 
The Whites opened stores throughout the Magic Valley and presently have locations in Burley, Gooding, Ketchum and Twin Falls.  In 1955, they purchased the Ely, Nevada store.
 
Wilson-Bates has remained a family corporation since 1935.  Mr. White retired in the late 1970s.  Mrs. White continued working until 1983, when ill health forced her to retire, leaving the business in the hands of their two sons and a daughter who now have children active in the business.

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The truck Mr. White used in the early days working the Ely, NV territory for Wilson-Bates furniture company.